SEO & PPC

So you want to be found on Google, do you? Well, you have come to the right place.

We will try to keep this simple so look at it this way. There are two options – SEO & PPC. SEO stands for Search Engine Optimisation and PPC stands for Pay Per Click. SEO is all about getting your site to organically rank higher on Google searches for more traffic. PPC is all about paying Google to appear in the paid section at the top of Google for specific, targeted keywords.

At Lundie Media, we specialise in helping businesses like yours boost online visibility, increase traffic, and drive conversions through tailored PPC and SEO strategies. Whether you’re looking to climb search engine rankings organically or want immediate results through paid ads, we have the tools and expertise to help you achieve your goals. We also specialise in Amazon PPC, ensuring that your products get the attention they deserve on one of the world’s largest eCommerce platforms.

Search Engine Optimisation

SEO can be a confusing (sometimes dark art) form of online marketing that for many, is the lifeblood of their business. It all depends on how you approach it because one thing is for sure. SEO is a long-term game. You don’t just jump up to number 1 overnight. It takes time, cunning and quality SEO to help deliver a website that ticks the right boxes for Google to push it up the rankings.

Nobody can promise number 1 rankings and if they do, they are most likely lying. What we promise is that we will provide quality SEO that strengthens and grows your website to make it a longer-lasting marketing tool on the World Wide Web. And that means more content, more pages, more quality and a site that will get onto page 1 for Google for a huge number of search terms.

Our SEO Services

1. SEO Strategy & Planning

Our comprehensive SEO strategies are designed to improve your search engine ranking and drive long-term, sustainable growth.

What We Offer:

• In-depth website audit and analysis
• Competitor analysis
• Keyword research and targeting
• Strategic content planning

2. On-Page SEO Optimization

We optimise your website’s structure and content to ensure it’s search engine-friendly and aligned with industry best practices.

On-Page SEO Includes:

• Meta tags (title, description, etc.) optimisation
• Header tags and keyword integration
• URL structure optimisation
• Image alt tags and schema markup

3. Off-Page SEO & Link Building

Building high-quality backlinks is essential for improving your domain authority and search rankings. We employ ethical, white-hat link-building strategies to enhance your online reputation.

Off-Page SEO Services:

• Guest posting and outreach
• Directory submissions

4. Local SEO

For businesses looking to attract local customers, we offer targeted local SEO strategies that ensure you’re found by customers in your area.

Local SEO Includes:

• Google My Business optimisation
• Local citation building
• Reviews and reputation management
• Localised content creation

5. Technical SEO

We ensure that your website is technically optimised for search engines to crawl and index efficiently, improving your chances of ranking higher.

Technical SEO Focus Areas:

• Website speed and performance optimisation
• Mobile-friendliness and responsive design
• SSL certificate and website security
• Fixing crawl errors and broken links

6. SEO Content Creation

Content is king in SEO. Our team creates optimised, high-quality content that targets the right keywords and engages your audience.

Content Services Include:

• Blog post writing and optimisation
• Webpage content development
• Content for FAQs and knowledge base

Pay Per Click

Our PPC (Pay-Per-Click) Google Advertising services are designed to help businesses generate immediate traffic, increase sales, and achieve their goals efficiently. Unlike SEO which can take time to build, PPC ads are live as soon as the campaign is launched. Your business can appear at the top of Google search results, targeting specific audiences based on location, interests, and behaviours.

This guarantees a steady flow of traffic as soon as the campaign goes live. PPC offers flexibility in budgeting and you can set a maximum daily or monthly budget and only pay when a user clicks on your ad. Additionally, with detailed analytics, we can track the performance of your ads in real time and adjust your strategy for better results.

We help create hyper-focused campaigns to attract high-intent customers. Whether your goal is brand awareness, lead generation, or direct sales, our PPC campaigns are customised to meet your specific objectives.

Our PPC Services

1. PPC Campaign Strategy

We craft tailored PPC strategies that drive immediate traffic and maximise your return on investment (ROI). Whether you’re aiming for brand awareness or conversions, our data-driven approach ensures success.

PPC Services Include:

• Campaign goal-setting and strategy
• Audience targeting and Segmentation
• Competitor analysis and bidding strategy

2. Google Ads Management

Google Ads is one of the most powerful PPC platforms. We help you create and manage high-performing campaigns that target the right keywords and generate leads.

Google Ads Services:

• Search and display ad campaigns
• YouTube video ads
• Google Shopping ads for eCommerce
• Remarketing campaigns

3. Social Media Ads

We create compelling PPC campaigns on social media platforms like Facebook, Instagram, and LinkedIn to reach your target audience where they spend the most time.

Social Media Ads Include:

• Facebook and Instagram ads
• LinkedIn sponsored content
• A/B testing for ad creatives
• Conversion tracking and reporting

4. Amazon PPC Management

Amazon is one of the world’s largest eCommerce platforms, and getting your products in front of potential buyers is crucial. We specialize in creating and managing Amazon PPC campaigns that boost product visibility and sales.

Amazon PPC Services:

• Sponsored Products, Sponsored Brands, and Sponsored Display Ads
• Keyword research and product targeting
• Bid management and budget optimization
• Detailed performance tracking and reporting

Our Process

• Discovery & Planning: We start by understanding your business, goals, and competitors.
• Research & Strategy: We conduct in-depth keyword research, and competitive analysis, and build custom strategies for both SEO and PPC.
• Implementation: Our team executes the campaigns and optimises your website for search engines.
• Monitoring & Optimisation: We monitor the performance of your campaigns and make data-driven adjustments for continual improvement.
• Reporting & Analysis: You’ll receive detailed, easy-to-understand reports on the success of your campaigns and suggestions for future improvements.

PPC vs. SEO: Which is better?

While SEO is a long-term investment to increase organic visibility, PPC can either complement SEO efforts or act as a standalone solution for businesses that need immediate results. SEO relies on optimising content and building backlinks over time, whereas PPC offers instant ranking for targeted keywords. PPC and SEO combined can dominate search engine results pages (SERPs), providing your business with multiple touchpoints for potential customers. However, if time or resources are limited, PPC alone can offer quicker and more controlled visibility.

If you’re looking to increase traffic and drive sales, SEO efforts and PPC is the perfect solution. Let us handle the strategy while you focus on running your business.