SEO & PPC

So you want to be found on Google do you? Well you have come to the right place.

We will try to keep this simple so look at it this way. There are two options – SEO & PPC. SEO stands for Search Engine Optimisation and PPC stands for Pay Per Click. SEO is all about getting your site to organically rank higher on google searches for more traffic. PPC is all about paying google to appear in the paid section at the top of google for specific, targeted keywords.

Search Engine Optimisation

SEO can be a confusing (sometimes dark art) form of online marketing that for many, is the lifeblood for their business. It all depends on how you approach it, because one thing is for sure. SEO is a long term game. You don’t just jump up to number 1 over night. It takes time, cunning and quality SEO to help deliver a website that ticks the right boxes for Google to push it up the rankings. Nobody can promise number 1 rankings and if they do, they are most likely lying. What we promise is that we will provide quality SEO that strengthens and grows your website to make it a longer lasting marketing tool on the world wide web. And that means more content, more pages, more quality and a site that will get onto page 1 for google for a huge number of search terms.

Pay Per Click

Our PPC (Pay-Per-Click) Google Advertising services are designed to help businesses generate immediate traffic, increase sales, and achieve their goals efficiently. Unlike SEO which can take time to build, PPC ads are live as soon as the campaign is launched. Your business can appear at the top of Google search results, targeting specific audiences based on location, interests, and behaviours. This guarantees a steady flow of traffic as soon as the campaign goes live. PPC offers flexibility in budgeting and you can set a maximum daily or monthly budget and only pay when a user clicks on your ad. Additionally, with detailed analytics, we can track the performance of your ads in real-time and adjust your strategy for better results.

We help create hyper-focused campaigns to attract high-intent customers. Whether your goal is brand awareness, lead generation, or direct sales, our PPC campaigns are customised to meet your specific objectives.

PPC vs. SEO: Which is better?

While SEO is a long-term investment to increase organic visibility, PPC can either complement SEO efforts or act as a standalone solution for businesses that need immediate results. SEO relies on optimising content and building backlinks over time, whereas PPC offers instant ranking for targeted keywords. PPC and SEO combined can dominate search engine results pages (SERPs), providing your business with multiple touchpoints for potential customers. However, if time or resources are limited, PPC alone can offer quicker and more controlled visibility.

If you’re looking to increase traffic and drive sales, SEO efforts and PPC is the perfect solution. Let us handle the strategy while you focus on running your business.