Generative Engine Optimisation (GEO)

We have spent years mastering the art of Search Engine Optimisation (SEO). We’ve watched algorithms evolve from simple keyword matching to the complex, intent-based systems of today.

Now, the landscape is shifting again. With the rise of AI-powered search like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT ranking in the “Top 10” is no longer the only goal. To stay visible, your brand must be the answer the AI chooses to provide.

Welcome to the era of Generative Engine Optimisation (GEO).

What is GEO?

Generative Engine Optimisation is the strategic process of making your content understandable, authoritative, and “citeable” for Large Language Models (LLMs).

While traditional SEO focuses on climbing a list of blue links, GEO focuses on being the source material for the AI’s generated response. If an AI doesn’t “read” and trust your content, you simply won’t exist in the conversational search results of the future.

How GEO Works

Unlike traditional SEO, which often prioritises backlink profiles and technical site health, GEO prioritises information density and conversational clarity:

• Natural Language Processing (NLP): We structure your content to match how people actually speak and ask questions.
• Direct Answer Optimisation: We create “byte-sized” authoritative summaries that AI models can easily extract and credit.
• Structured Data & Schema: We provide the technical “map” that helps AI engines understand the relationship between your data points.
• User Intent Alignment: We move beyond keywords to solve the specific problem the user is trying to address.

Why Choose Lundie Media for GEO?

Having delivered consistent SEO success for our clients over many years, GEO is the natural progression for our team. We have always believed that high-quality, authoritative content is the bedrock of search visibility.

We aren’t throwing away the SEO playbook; we are evolving it. By blending our deep understanding of search intent with new AI-native strategies, we ensure your brand remains at the forefront of the digital conversation.

The Benefits of a GEO Strategy

• Future-Proofing: Stay ahead of the curve as Google and Bing integrate AI deeper into their search interfaces.
• Brand Authority: Being cited by an AI as a primary source builds immediate trust and credibility.
• Higher Conversion: Conversational search users are often further along in the buying journey; being the “answer” leads to higher intent traffic.

Ready to dominate the AI search landscape?

The transition from “Searching” to “Asking” is happening now. Let us help you position your brand as the definitive source for the next generation of search users.