Amazon is no longer just a marketplace; it is a high-stakes search engine and advertising powerhouse. With millions of products vying for attention, simply “having a listing” isn’t enough. To win, you need a data-driven PPC strategy that outmanoeuvres the competition and puts your products in front of high-intent buyers at the exact moment they are ready to purchase.
At Lundie Media, we provide end-to-end Amazon Advertising management. We don’t just “set and forget” your ads; we treat your ad spend as an investment, constantly optimising for ACoS (Advertising Cost of Sales) and TACoS (Total ACOS) to ensure your growth is both rapid and profitable.
Our Amazon PPC Services
1. Full-Funnel Ad Strategy
We deploy a mix of Amazon’s sophisticated ad formats to capture customers at every stage of the buying journey.
Sponsored Products: The “conversion workhorse.” We place your individual listings directly in search results and on competitor product pages to drive immediate sales.
Sponsored Brands: Build authority with custom headlines, logos, and video ads that showcase your entire product range at the top of search results.
Sponsored Display: Retarget shoppers who viewed your products (or your competitors’) both on and off Amazon to bring them back to the “Buy Box.”
2. Advanced Keyword & Audience Intelligence
We go beyond basic keyword lists. Our team uses AI-assisted research to uncover high-converting “long-tail” search terms and hidden “intent” signals that your competitors are missing.
Negative Keyword Scrubbing: We aggressively filter out non-performing terms to stop budget leakage.
Competitor Conquesting: Strategically placing your ads on competitor listings to win over their customers.
ASIN Targeting: Identifying specific products where your item has a price or rating advantage.
3. Algorithmic Bid & Budget Optimisation
Amazon’s auction moves in real-time. We use a combination of human expertise and hourly bidding adjustments to ensure you never overpay for a click or lose a top-of-search placement during peak shopping hours.
Dayparting: Increasing bids during high-conversion windows (e.g., evenings or weekends).
Placement Multipliers: Tuning bids specifically for “Top of Search” to maximise visibility for your hero products.
4. Listing Optimisation & Creative Support
A great ad is wasted on a poor listing. We ensure your “Retail Readiness” before spending a penny on traffic.
A+ Content Audit: Reviewing your images and descriptions to ensure they convert.
Video Ad Creative: Using short, punchy video assets for Sponsored Brands that stop the scroll and drive clicks.
Why Choose Lundie Media for Amazon?
Profit-First Approach: We focus on your bottom line, not just “vanity metrics” like impressions. We monitor your organic lift to ensure PPC is helping your overall brand health.
Brand Registry Experts: We help you unlock the full power of Amazon Brand Registry, including Stores, Video Ads, and advanced Brand Analytics.
Transparent Reporting: No “black box” marketing. You’ll receive clear, monthly deep-dives into your spend, sales, and market share (Share of Voice).
Our Process
Account Audit: We analyze your current campaigns to find wasted spend and “low-hanging fruit” opportunities.
Product Seeding: We categorize your catalog into “Heroes,” “Growth,” and “Clearance” to allocate budget where it delivers the best ROI.
The Launch: We structure your account into clean, manageable campaigns (Auto, Research, and Performance).
Continuous Optimization: Weekly bid tweaks, keyword harvesting, and A/B testing of ad copy.
Scale: Once we find the winning formula, we ramp up spend to dominate your category.
