How can paid social media advertising bring in more business?

How to Turn Attention into Revenue

Many businesses make the mistake of thinking that “being on social media” is enough. But with organic reach declining across almost every platform, simply posting content is no longer a guaranteed way to find new customers.

Paid Social Media Advertising is the engine that drives your business forward. It allows you to bypass the noise and place your brand directly in front of the people most likely to buy from you. Here is how we use paid media to bring in real business for our clients.

1. Surgical Targeting (Finding Your Needle in a Haystack)

The biggest advantage of paid social over traditional advertising (like newspapers or billboards) is precision. We don’t waste your budget on people who aren’t interested. We can target based on:

Demographics: Age, gender, and specific location (down to a few miles from your office).
Professional Data: On LinkedIn, we can target by job title, company size, and specific industry.
Interests & Behavior: We find people who have shown interest in your competitors or specific topics related to your services.
Life Events: Target people who have just started a new job, moved house, or reached a business milestone.

2. Retargeting (Winning Back the “Almost” Customers)

Did you know that most customers need to see a brand 7 to 10 times before they feel comfortable buying?

The Strategy: We use “tracking pixels” to show ads specifically to people who have already visited your website but didn’t make an enquiry.
The Result: We keep your brand top-of-mind, gently nudging them back to your site until they are ready to commit. It is one of the most cost-effective ways to increase your conversion rate.

3. The Power of “Dark Posts”

We can run advertisements that don’t appear on your main profile feed. This allows us to:

A/B Test: Run three different versions of an ad to see which headline or image performs best.
Niche Messaging: Show a specific offer to one group of people (e.g., CEOs) and a completely different offer to another (e.g., Marketing Managers) without cluttering your public page.

4. Measurable ROI (No More Guessing)

With print ads, you never truly know how many people saw your ad or took action. With Paid Social, every penny is trackable. We can tell you exactly:

How many people saw the ad.
How many people clicked through to your site.
Exactly what a lead or sale cost you to acquire.

Why Trust Lundie Media with Your Ad Spend?

Running ads is easy; running profitable ads is an art. Without the right strategy, it’s easy to burn through a budget with zero results.

We manage the entire process:

Creative: We design the graphics and film the high-impact videos that stop the scroll.
Copywriting: We write the persuasive text that compels people to click.
Technical Setup: We handle the complex backend of Meta (Facebook/Instagram) and LinkedIn Ad Managers.
Optimization: We monitor your ads daily, tweaking the targeting and creative to ensure you get the most “bang for your buck.”

Ready to Scale Your Success?

Don’t just post and hope for the best. Let’s build a paid social strategy that puts your brand in the spotlight and drives measurable growth.