Tight Turnaround Successfully Delivered

Our Graphic Design team Delivers High-Quality Digital Billboard Artboards on Tight Turnaround

At Lundie Media, we believe that great marketing isn’t just about creativity and expertise—it’s about delivering results quickly, efficiently and without compromising quality. With nearly 15 years of working on graphic design and marketing (when we used to be called ‘The Logic of Eight’), we’ve mastered the art of turning tight deadlines into successful campaigns. Our recent work with a new client who required a lightning-fast turnaround for their digital billboard marketing campaign perfectly illustrates our dedication and capabilities.

The Challenge: Mere Hours to Create Three Digital Artboards

Every project comes with its own set of challenges, but when we were approached by a client who needed three brand-new digital artboards for a billboard campaign launching the very next day, we knew this would be a true test of our agility and expertise. The task was clear—create everything from scratch, including the design, content, and creative assets, with less than half a working day till the deadline. We had half a day to produce top-tier work for a highly visible marketing campaign. Mistakes were not an option.

Digital billboards, as anyone in the industry knows, require impactful visuals and messaging that grabs attention within seconds. It’s a fast-moving advertising format, and the quality of the content displayed can make or break a campaign. The stakes were high, but this is exactly the type of challenge we thrive on.

How We Approach Tight Deadlines

One of the reasons we’re able to meet such tight deadlines without sacrificing quality is because we’ve spent years refining our process. While every project is unique, there are a few key strategies that help us succeed when the clock is ticking:

Strong Internal Communication: Our team operates as a well-oiled machine. We’ve worked together long enough to know how to assign tasks quickly and efficiently. As soon as the client brief came in, our graphic designers got to work, communicating in real time to ensure every detail was covered.

Well-Developed Workflows: At Lundie Media, we’ve developed workflows that allow us to streamline every phase of the creative process. From the initial brainstorming sessions to the final design revisions.

Client Collaboration: Working closely with the client was essential to the success of this project. With such a short timeline, there was no room for back-and-forth delays. We kept communication channels open and transparent, making sure the client was updated at every stage of the process and ensuring that we fully understood their vision and brand needs. This meant that minus a few minor tweaks, the core design stayed pretty much the same from initial first draft to the final graphic design artwork that was signed off.

Experience in Diverse Formats: The diversity of projects we’ve completed over the last 15 years—from print magazine advertising to online marketing campaigns—has equipped us to tackle a wide range of design challenges. Our team can easily adapt to various formats, ensuring the quality of the final product, whether it’s on a digital billboard, in a magazine, or on social media.

Building the Creative: From Concept to Execution

The first step in our creative process for this digital billboard campaign was to identify the core message the client wanted to communicate. With only a few seconds to capture the attention of drivers or pedestrians, the visuals and messaging had to be bold and to the point.

As always, we look at design as a sales tool so the first question was always – how to get the message across.  Developing powerful copy that would resonate with the target audience. With such a short turnaround time, we needed to ensure that the visuals and copy complemented each other seamlessly.

Once the initial concepts were finalised, we began working on the creative assets, carefully selecting colour schemes, fonts, and images that aligned with the client’s brand. The design of each artboard was tailored to maximise visibility and impact in a high-traffic outdoor environment, ensuring the billboards would catch the eye of passers by.

We also had to consider the technical requirements of the digital billboard format, such as the resolution and display specifications, to ensure the designs were optimised for their intended medium. Our extensive experience with digital and print formats allowed us to handle this aspect of the project smoothly, delivering high-quality files that were ready for immediate use.

The Results: High-Impact Artboards Ready for Launch

Despite the pressure of the 12-hour deadline, we were able to complete all three digital artboards on time, delivering them to the client well before the launch of the campaign. The client was not only thrilled with the speed of our turnaround but also with the quality of the designs. The artboards perfectly aligned with their brand and communicated their message effectively, setting their billboard campaign up for success.

The success of this project highlights our ability to deliver results under pressure—a skill that has been honed over years of working on tight-turnaround projects across various mediums. Whether it’s print advertising, online marketing, or out-of-home advertising formats like billboards, we have a proven track record of producing high-quality creative work on time, every time.

At Lundie Media, our ability to deliver on tight deadlines is not a recent development. We’ve been providing fast, professional graphic design and marketing services to clients across a range of industries for a very long time now. From print magazine advertisements to large-scale billboards and digital marketing campaigns, we’ve built a reputation for high-quality, creative work that meets even the most demanding deadlines.

In addition to billboards and print media, we’ve also worked extensively in digital marketing, producing content for websites, social media platforms, and paid advertising campaigns. Our experience with a wide range of formats ensures that we can quickly adapt to the specific needs of each project, delivering results that exceed expectations.

Why Choose Lundie Media for Fast-Turnaround Projects?

Our recent digital billboard project is just one example of the many times we’ve risen to the challenge of a tight deadline. But why should you choose Lundie Media when time is of the essence?

Proven Expertise: With over a decade and a half of experience, we’ve built a portfolio that demonstrates our ability to handle high-pressure projects with ease.
Comprehensive Services: From content creation and design to delivering the final creative assets, we provide an all-in-one solution that streamlines the process.
Client-Centric Approach: We work closely with our clients throughout the process, ensuring their vision is brought to life, even under tight deadlines.
Versatility: Whether it’s a digital billboard, print ad, or online campaign, we have the experience to deliver high-quality creative solutions in any format.
If you have a project that requires rapid execution without compromising on design quality, contact us at Lundie Media. Let us show you how we can support your marketing efforts with high-quality, fast-turnaround creative solutions.