HF Group have been advertising in the Scottish Field Magazine for nearly two decades but as part of their updated branding, they needed to update their advertising artwork style to reflect the new branding.
The advert space is only a quarter page which can make it hard to both be visually spotted and present a challenge in terms of working space. For a company like HF who provide so many services, it was decided that a simple synopsis text and core service bullet point list was what was required. The design allows for one core image, suitable space for the logo and accreditations and the core content of the ad.
We photoshopped the number plates of the vehicles in the picture to hide the vehicle registration numbers and added filters to the image to make it look more appealing.
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