Scottish Enterprise is one of the most well known business support organisations in Scotland and as part of their never ending quest to help businesses grow, they turned to Journey Associates, a Glasgow based, dynamic design-led innovation consultancy helping organisations to make real change for the better. We have worked with Journey Associates on a number of creative projects and when they needed help with the creation of new visual teaching documents, they turned to Lundie Media.
The brief was simple, create a set design that can be colour coded and easily modified to accommodate a catalogue of info pack content. The problem was that there was no ‘base’ to work from. This was not a Scottish Enterprise core branded piece of material. There was no core logo, library of images or colour palette to work from. All there was was a lot of text that needed to be presented in an easy to digest way whilst being easy to print in small quantities
We created a colour palette for the main categories of the info pack and then set about creating a friendly design style that could be easily adapted to the source material.
Suffice to say, the designs were a hit and have formed the base for multiple new learning documents.
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