Ardmel Precision is a pioneering manufacturer of precision engineering components for a wide number of business sectors in the UK.
With a reputation for innovation and excellence, Ardmel Precision sought to establish a distinctive brand identity that would reflect their commitment to precision, quality, and technological advancement.
When Ardmel Precision approached Lundie Media, they were in need of a comprehensive branding strategy that would set them apart in a competitive market. Central to this strategy was the creation of a logo that would embody their core values, resonate with their target audience, and establish a strong visual identity for the brand. All while following the existing branding style of The Ardmel Group.
Understanding the significance of the logo as a cornerstone of Ardmel Precision’s brand identity, we embarked on a collaborative journey with the client. Our process began with comprehensive research into the company’s history, values, and industry positioning, as well as an analysis of competitor logos and market trends.
Armed with insights and inspiration, our graphic designers began the creative process, exploring various concepts and symbol options to encapsulate Ardmel Precision’s unique identity. Through the logo design iterations and client feedback sessions, we refined our concepts, ensuring alignment with the client’s vision and objectives.
The culmination of our collaborative efforts resulted in a logo that captured the essence of Ardmel Precision’s brand identity. The new logo features a sleek and modern design, incorporating elements that reflect the company’s precision engineering expertise and commitment to innovation.
Central to the logo is a stylised drill symbol—a geometric representation of precision machinery—evoking a sense of sophistication, reliability, and technological advancement. The clean lines and balanced proportions convey a sense of precision and attention to detail, while the dynamic composition adds a touch of energy and forward momentum.
The new logo provides Ardmel Precision with a strong foundation for brand consistency and recognition across all touchpoints—from their website and marketing materials to product packaging and corporate communications. The cohesive visual identity not only enhanced Ardmel Precision’s credibility and market presence but also fostered customer trust and loyalty.
If you would like to know more about the logo design work we have done or to discuss logo design work for your companies branding, simply get in touch.